Digital Media Marketing

What is Digital Media Marketing?

Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

Why Digital Media Marketing is necessary for any Business?

Your marketing objectives should be based on understanding your strengths and weaknesses, and the business environment you operate in. They should also be linked to your overall business strategy.The objectives you decide on for your digital marketing need to be SMART (Specific, Measurable, Attainable, Relevant and Timely).Objectives should always be S.M.A.R.T.

  • Specific - for example, you might set an objective of getting ten new customers.
  • Measurable - whatever your objective is, you need to be able to check whether you have reached it or not when you review your plan.
  • Achievable - you must have the resources you need to achieve the objective. The key resources are usually people and money.
  • Realistic - targets should stretch you, not demotivate you because they are unreasonable and seem to be out of reach.
  • Time-bound - you should set a deadline for achieving the objective. e.g, you might aim to get ten new customers within the next 12 months

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